Topic: Massage Therapists
Date: October 17th, 2014
Source:
Burkhart, Lori A. "Massage Therapy and Chiropractic." ACA -. American Chiropractic Association, Mar. 2014. Web. 15 Oct. 2014. <http://www.acatoday.org/content_css.cfm?CID=5426>.
Analysis:
There are many important components that lead up to a successful chiropractic practice. There are massage therapists, secretaries, and occasionally there is a physical therapist who works in the same office as the chiropractor. The article “Massage Therapy and Chiropractic” written by Lori A. Burkhart for the American Chiropractic Association explains the importance of the massage therapist in a chiropractic office. Business decisions, therapeutic benefits, and tips for hiring a massage therapist are things chiropractors need to consider before bringing one into the office.
Bringing a massage therapist into a chiropractic office only adds to the full effect of the office which significantly benefits the patients overall experience. Lori A. Burkhart believes that the right type of massage therapy can have a physiological impact on a patient’s overall health. Having someone massage the muscles in the body is often looked as simply a relaxing element, but in reality it does much more. Burkhart has a desire for people to understand that is more than the superficial stereotypes of massage therapy, which it is “tied directly to musculoskeletal health, and some of it is tied to stress management.”
In the next 10 years, the baby boomers of the 1950’s are projected to be between 70 and 80 years old. With old people aging there is a larger margin for people who will need to be physically helped. This article supports the fact that “massage therapy is growing” and will be in the highest demand it has ever been in within the next decade.
For people who work exclusively at massage locations, the service they provide is usually much more expensive than the exact same service at a chiropractic office. In chiropractic offices a massage is used to enhance the tension-release of the musculoskeletal system that could possibly be interfering with the alignment of the skeleton. Massage therapists who are “clinically oriented and want to learn” often have a much higher success rate than those who do not work with a doctor.
I have decided that when I own my own practice, I will have an on staff massage therapist who will work with my patients. I feel that massage therapy will help my business significantly and will help bring back patients.
